NEW IN PORTFOLIO: FIFTH FLOOR NOVEMBER ISSUE

I collaborated with blogger and YouTuber Ashley Brooke on her monthly digital fashion magazine, Fifth Floor. I will be art directing all future issues during this partnership. Check it out, or subscribe here. Art Direction: Yolanda Senekal Client: Ashley Brooke / Fifth Floor READ MORE


NEW IN PORTFOLIO: STÆRK&CHRISTENSEN

I am currently working with luxury resortwear brand, Stærk & Christensen, which was founded by the Danish duo, designer Camilla Stærk and model/photographer Helena Christensen. Working with their existing branding vocabulary and images shot by celebrated fashion photographers Inez & Vinoodh, I designed fashion week invitations, business cards, merchandise labelling and more. This project is […] READ MORE


The Cultural Phenomenon That Is Savage X Fenty

If you haven’t been living under a rock for the last two years, you know Rihanna has a lingerie brand. During New York Fashion Week Rih’s Savage X Fenty taped a top secret fashion show that was made available for streaming exclusively on Amazon Prime (where you can now buy the lingerie) on Friday. As […] READ MORE


BURCH IN BROOKLYN

On an early Sunday morning the New York Fashion Week flock flew across the bridge for one of the season’s most established names, Tory Burch. The move to have the show in Brooklyn is significant and emblematic of a changing world – and a changing fashion landscape. The high strung, high brow, inextricably Upper East […] READ MORE


ON DREAMS & REALITY: MUSINGS OF A FASHION INTERN

I had arrived. I was living in Paris – magical Paris – completing a master’s degree at one of the best fashion schools in the world and I had just been hired as an intern at a haute couture showroom during Paris Fashion Week. The news brought almost as much rejoice as my acceptance to […] READ MORE


GODS AND MONSTERS: THE FASHION MAGAZINE AS A MAGICAL OBJECT

“You think this is just a magazine, hmm? This is not just a magazine. This is a shining beacon of hope…” says fictional fashion editor Nigel in the cult film, The Devil Wears Prada, hinting at the fashion magazine as a beacon; a bible; a magical object that people worship and use to escape their […] READ MORE


LAMENTATIONS CAPITALE

  Just a bit of indulgent, existentialist, freestyle prose by the Marxist in me. Serving up some low-key anxiety about fashion, capitalism and the end of the world. READ MORE


MOI! A PARSONS GRADUATE!

Can. You. Believe. I have a masters degree. Moi! A. Masters. Degree. After two years, two cross-continental moves, six (going on seven) apartments, one long-ass dissertation, countless sleepless night, an existential crisis (just kidding but not really) and the severe compression of my social life, I am officially over-qualified and unemployed! Now I know you’re […] READ MORE


SWEET & SOUR: THOM BROWNE SPRING 2019 TASTES LIKE SUMMER

Much like McQueen and Galliano in the late 90s, Thom Browne has proven himself to be a contemporary master of the spectacle with his intricate runway extravaganzas often walking the line between fantasy and horror. The Spring 2019 show transformed the Tennis Club de Paris into a bizarre seaside fairytale that at first glance seemed […] READ MORE


VIRGIL ABLOH x LOUIS VUITTON

Due to good fortune, I was in the right place at the right time and scored an invitation to the Louis Vuitton Menswear Spring/Summer 2019 fashion show in Paris – featuring the first collection by Virgil Abloh as creative director. However polarising the views on Abloh’s appointment, it speaks volumes about the current state of […] READ MORE


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