In an era of millions of fashion, travel and lifestyle blogs and accounts, On Wednesdays doesn’t attempt to compete or be perfect. Instead, this is a space for inspiration, reflection and experimentation – pure and simple. I was craving a spot where I could experiment with topics that truly resonated with me and expressed my ever-evolving identity.

I would like to use this blog to share and document my research into the fashion industry, as well as my creative endeavours and adventures around the globe – which I suppose makes me just another privileged millennial travelling the world and writing about fashion. And yet… There is room for conversation and critical thinking in this superficial digital world. I am investigating the fashion industry on a wider scale, contextualising social and cultural issues within various historical and philosophical frameworks. Through hard research, and playful creativity, I seek to be inspired, and to inspire you.

I might not always wear pink, but on Wednesdays, I hope you sit with me.



I am a right-brained Capetonian living and breathing American air in my current beautiful life as a graduate in New York. My personal and academic goals and interests are inextricably intertwined. My background is in art direction, visual communication and writing, particularly where it merges with the fashion industry. I have worked with some amazing brands like Staerk & Christensen, Fifth Floor, Mastermind Magazine, Zimmermann, Lingua Franca, Atlein, BCBGMaxAzria and Oscar De La Renta as assistant, consultant, stylist, photographer, social media manager and art director.

I am a fresh graduate from The New School, Parsons School of Design. The MA in Fashion Studies presents a theoretical study of the fashion industry. My masters thesis researched the commodification of social movements, and feminism in particular, by the fashion industry. For example, using feminist slogans such as “We Should All Be Feminists” (Dior) to sell products. I attended both the Paris and New York campuses during my respective semesters. I still have to pinch myself whenever I write that. I have a burning desire to learn more about everything, and to see more of the world. To me, this blog serves as a portfolio and a creative outlet, allowing me to experiment in all the fields I feel passionate about.

Prior to moving abroad, I received my Visual Communications degree specialising in art direction and graphic design from AAA School of Advertising in 2015, followed by an Honours degree in Fashion, specialising in fashion business and trend forecasting from Fedisa in 2016. My studies into these creative fields have allowed me to develop a critical view on an industry generally considered to be frivolous and superficial, but which is in reality a rich area of study. Design and fashion touches society, culture, history, the environment and even politics in extremely tangible ways. If you are not rolling your eyes yet, read more on this in my posts, where I share my thoughts and research.

FOLLOW ME ON INSTAGRAM: @yolandasenekal